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UK Regulation

Age Appropriate Design Code

Meet the UK Children's Code requirements with content moderation designed to protect young users.

15 Standards of the Code

1

Best Interests

Consider best interests of the child as a primary concern

2

Data Protection Impact

Complete DPIAs for services likely to be accessed by children

3

Age Appropriate

Apply age-appropriate approaches to design

4

Transparency

Publish clear privacy information for children

5

Detrimental Use

Don't use data in ways detrimental to children

6

Policies & Standards

Uphold published policies and standards

7

Default Settings

High privacy settings by default for children

8

Data Minimisation

Collect only data necessary for service

9

Data Sharing

Don't disclose children's data unless compelling reason

Code Compliance Features

Tools to protect children online

Age Estimation

Detect likely minors in images to apply appropriate protections.

Age-Gated Content

Identify content inappropriate for different age groups.

Child-Safe Moderation

Higher sensitivity thresholds for content children may see.

Configurable by Age

Different moderation settings for different age brackets.

Harmful Content Blocking

Block content that could be detrimental to children's wellbeing.

DPIA Support

Documentation to support your data protection impact assessments.

Age-Appropriate Brackets

0-5

years

Pre-Literate

Highest protection level, minimal data collection, parent-focused interfaces

6-9

years

Early Readers

High protection, simple language, strong parental controls

10-12

years

Pre-Teens

Moderate protection, growing independence with safeguards

13-17

years

Teenagers

Balanced protection respecting growing autonomy while maintaining safety

ICO Enforcement

The Age Appropriate Design Code is enforced by the Information Commissioner's Office (ICO). Non-compliance can result in fines under the UK GDPR framework, including penalties up to £17.5 million or 4% of global annual turnover.

Our tools help you demonstrate compliance with the Code's 15 standards, particularly around content and design appropriate for different age groups.

Protect Young Users

Age-appropriate content moderation for Children's Code compliance

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