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Try Image Moderation

Image Moderation for Ad Networks & Publishers

Brand safety is the foundation of advertiser trust. Our AI-powered image moderation ensures ad creatives meet policy requirements and publisher content remains brand-safe – protecting advertiser spend, publisher reputation, and platform integrity at programmatic scale.

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Ad impressions daily worldwide
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of digital ad spend at brand safety risk
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RTB-compatible response time
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Policy violation detection rate

Brand Safety in Digital Advertising

The digital advertising ecosystem processes billions of ad impressions daily, each representing a moment where a brand's message appears in a visual context. For advertisers, appearing alongside inappropriate, controversial, or harmful content can damage brand perception, waste ad spend, and create PR crises. For publishers, serving non-compliant ad creatives can violate platform policies and alienate audiences.

Brand safety isn't just about avoiding explicit content – it encompasses a wide range of considerations including violence, hate speech, misinformation, controversial topics, and contextual adjacency. Modern brand safety requires AI-powered solutions that can analyze both ad creatives and publisher content at programmatic speed and scale.

Our Image Moderation API is designed for the advertising industry's unique requirements: millisecond response times for real-time bidding, comprehensive category detection for brand safety scoring, and customizable policies that align with GARM (Global Alliance for Responsible Media) standards.

Ad Creative Scanning

Automatically review display ads, native ads, and video thumbnails for policy violations before they enter your network. Catch nudity, violence, deceptive content, and prohibited categories.

Publisher Content Analysis

Score publisher pages and content for brand safety, enabling advertisers to make informed placement decisions and publishers to identify risky content.

RTB-Speed Processing

Sub-10ms response times enable real-time brand safety decisions within programmatic bidding workflows without adding latency.

Customizable Risk Scoring

Configure brand safety scores based on advertiser preferences, vertical requirements, and regional sensitivities. Align with GARM categories and IAB standards.

Text & Claims Detection

OCR-powered analysis catches misleading claims, prohibited health statements, and deceptive text embedded in ad creatives.

Reporting & Analytics

Detailed reporting on moderation decisions, violation trends, and brand safety scores to optimize policies and demonstrate compliance.

How It Works for Advertising

1

Creative Upload

New ad creative is uploaded to your platform or submitted via programmatic channels.

2

AI Analysis

Our API scans the creative for policy violations, brand safety issues, and prohibited content in under 10ms.

3

Risk Score

Return detailed brand safety scores across GARM categories, enabling automated or manual review workflows.

4

Decision & Routing

Approve, reject, or route for human review based on configurable thresholds and advertiser requirements.

GARM Brand Safety Categories

Our detection aligns with Global Alliance for Responsible Media (GARM) brand safety categories, the industry standard for content classification.

Adult Content
Violence
Hate Speech
Terrorism
Drugs
Tobacco
Weapons
Misinformation

Frequently Asked Questions

Can you process ads within RTB latency requirements?

Yes, our optimized endpoints deliver results in under 10ms, well within the latency budgets for real-time bidding. We offer dedicated infrastructure for high-volume ad tech customers with guaranteed SLAs.

How do you handle different advertiser brand safety preferences?

Our API returns granular scores across all GARM categories, allowing your platform to apply different thresholds per advertiser. A family-friendly brand might block "medium risk" content while an entertainment brand allows it.

Can you scan video ad content?

Yes, we analyze video thumbnails and can sample frames from video content for comprehensive brand safety scoring. Full video analysis is available for pre-roll and content verification use cases.

Do you support pre-bid and post-bid verification?

Our API supports both workflows. Pre-bid scanning enables brand safety decisions before ad serving, while post-bid analysis provides verification and reporting on served impressions.

Protect Brand Value at Scale

Join leading ad networks and publishers using our API to ensure brand safety. Start your free trial today.

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